Do you remember how much your audience was talking about your blog post from two months ago? Is there something more you can do with your marketing strategy? The answer is yes.
It can be challenging coming up with new ideas and content. If you are creating new content daily, you can burn out quickly. However, your old content and ideas doesn’t have to be a thing of the past. Consider repurposing content to help add value to your original content but in a new, fresh way.
What is content repurposing? Before we can begin, we first need to break down each word. Business Dictionary helps us define each word better.
Content is defined as, “Text matter of a document or publication in any form. Content is both information and communication.”
Repurposing is defined as, “Finding a new purpose for an asset or product.”
Essentially with repurposing you are altering an idea for another purpose. You can think of repurposing content as a type of content recycling. You don’t necessarily have to create new content. With repurposing content we are changing the format or the audience of the original content.
Repurposing is not to be confused with content revamping. They sound similar but they are not the same concept. Content revamping does not change the original purpose or audience. You use the same idea for the same audience with revamping. Also it is important to note that content repurposing is not rewriting or updating old blogs either.
Why should you repurpose your content? The process of repurposing does not have to take a lot of time to researching the original content that holds value. It might actually take longer to create new content. You already have the topic and the research completed with repurposing. Many can benefit from repurposing content. With repurposing content you are able to reach different audiences on either a different format or platform. Content repurposing allows for collaboration with others, better SEO, increased awareness with multiple channels or platforms, and content longevity.
Perhaps your original content was a blog post. You can repurpose your content and put it in a slideshow format using Slideshare. Just like everyone learns differently, people like to consume content differently as well. Additionally, repurposing content can increase your chances of different people sharing.
Types of Content for Repurposing:
- Blog Posts
- White Papers
- PDF guides
- Live presentations
- Social media
- Case Studies
The goal of content repurposing is to get more value by reaching wider audiences on different platforms. So dig up your favorite content pieces and find new ways to share with audience. Your old content does not have to be a thing of the past anymore! Reuse and recycle your content.