December 16, 2014 / Melissa Faudree

With more than 40 million members and over 26 million items listed, Etsy is popular marketplace that allows business owners and vendors to sell their vintage products and handmade goods to customers all around the world. Selling just got a lot easier for vendors on Etsy. Today the company is excited to introduce a new social commerce platform called Shoppost, which will be integrated for all Etsy retailers to utilize. Shoppost will give Etsy retailers the option to sell their products directly on social media. Vendors will be able to post merchandise on networks such as Facebook, Twitter, Tumblr and Pinterest.

Shoppost

Zantler, a company that permits vendors to sell where they share, owns Shoppost. But what exactly does Shoppost do? The goal of Shoppost is to mimic a storefront on social media. Retailers can implement a picture with detailed information about a product, sizing, availability, and pricing with the option for customers to purchase while keeping your brand and personality. Shoppost makes it easier for customers to purchase all with the click of a button. They are not redirected to multiple pages or steps. Instead the customer will be taken directly to the retailers shopping cart. Shoppost also provides analytics and reporting for your business to have a better understanding of the engagement and growth.

Shoppost is also integrating a Tumblr share button in the platform. Prior to the addition, Tumblr users could only embed codes if they wanted to share a post. Now merchants can simply click with a button to share on Tumblr.

Millions of people are on social media making Shoppost the perfect solution for Etsy retailers to engage their customers online. Shoppost can increase your product and brand reach while also improving your potential customers. Is your retail business on Etsy?

Etsy is a platform where both the buyer and seller can engage in a conversation. It has a small business feel, which allows for more personalization. Need some tips? Here are some tips for marketing your business on Etsy:

Good Communication: Communication is always key with any business, so Etsy is no exception. Try to be a vendor that is quick to respond about a product while also clear and detailed with your answers. It certainly is a bonus to have a friendly and pleasant vendor because it aids in the buying process. A person will be less likely to make a purchase if you aren’t friendly or prompt.

Additionally, if you provide good communication and customer service, this could help customers write a good review. Testimonials from customers help build trust. People want to hear what others have to say to help decide if they will purchase from you. Follow up with your customers after they have made a purchase. This not only shows professionalism but is more personal.

Mailing Lists: As a seller you could consider adding a link for people to sign up for a mailing list. You could use a promo code or discount to entice customers to sign up for your mailing list. Newsletters are a great way to promote new products and specials going on with your business. It is also good way to build loyal customers.

Post Clear Photos: Customers want to see your products. Make sure your pictures are clear (with enough detail) and provide different angles of the product. If you aren’t posting good quality pictures, this could hurt your business dramatically. The quality of your pictures on Etsy should be professional. If you don’t already have a professional you could consider hiring someone to take photographs of your products. Showcase your awesome products!