Curious about what people remember from your website? What are their first impressions? From the creators of Zurb, a company that helps designers improve their websites have created an app called Clue. Clue is a free app that has the capability to test what users remember about your website. The app tests users by including a screenshot of a web page (perhaps the home page) that makes users recall 5 items of what they saw in 5 ½ seconds. 5 ½ seconds might seem like a short amount of time but it is enough time for users to figure out if they can find what they need on that site. Clue is a way for web designers to receive feedback and distinguish what sticks out for users. Are they making the best usage of colors, text/content, layout, images or graphics?
How can you test your site using the Clue app? Follow these steps:
- Type in the URL (Clue takes a screenshot of that page)
- Share your Memory test on Facebook, Twitter or by email (This will help get results for testing what people remember about your site)
- View the Clue Report
Perhaps you want to upload an image instead of a URL; Clue also offers a way to test what users remember about an image. http://www.clueapp.com/image_uploads/new
If you are looking for more information and feedback, check out VerifyApp by Zurb which tests where people would click on a page, what people remember, and how a certain page makes that person feel. However, unlike Clue, Verify is not free.
What resources do you use to test the first impressions of a website?