I recently attended a webinar with CEO and founder of Heyo, Nathan Latka. The webinar also included special guest, Joshua Parkinson, SEO and founder of Post Planner. The webinar discussed different strategies to engage followers on social media. The company’s goal at Heyo is to help small businesses and entrepreneurs grow faster by using marketing campaigns through Facebook. The platform focuses only on Facebook to create leads and drive sales. I wanted to share with you some of the information that I found valuable from the webinar with Nathan and Joshua.
Takeaways from the Webinar
Social media for your business is important. It is a great marketing strategy to include because it can help promote brand awareness and bring in more sales. What kinds of things should you post on social media? Nathan focused on a variety of types of content businesses can post that will promote engagement. Businesses should think about asking their followers questions, using fill in the blank posts, or true/false statements. Both fill in the blank and true/false statements require either one-word responses or a couple of words. These are easy questions for followers to reply because it doesn’t take a lot of time or much thought.
Other types of content for engagement could include motivational quotes. Quotes (especially with images) are things people are more apt to share. If a friend shares a motivational quote from your business, chances are their friends will share the post as well. This will help promote your Facebook Page.
You could also ask people for likes. If you create some kind of call to action this will create more engagement and interaction. Some people might frown upon this time of content but it is okay to ask for the things you want. If you want more followers, don’t be shy! You never know unless you ask.
The webinar also suggested crowdsourcing content and creating a content calendar. Nathan focused a lot on scheduling and using a calendar for your content on social media. Because Heyo focuses on Facebook, much of the tips and suggestions were for that particular social network. Visuals and videos are great things to include on your page because they produce the most shares. It is important to mix the type of content you post on any social network.
What is Heyo?
Of course the CEO of Heyo is going to discuss his product in a webinar. What can Heyo do for you? Is it the right fit for your business? Heyo is designed to create Facebook campaigns for small businesses. If you want to have a contest or giveaway, Heyo is an easy to use platform. You are able to create custom campaigns without the need to write code or have any prior coding experience. It does the work for you! Heyo uses a drag and drop builder for more control over your designs. It is important to note that the platform is best suited for those with over 500 Facebook likes and an email list of at least 100 subscribers.
Every Heyo Package Includes:
- Ability to launch a campaign every other week
- Templates for photo and video contests
- Templates for giveaways and sweepstakes
- Templates for lead generation
- Email Service Provider integration
- Mobile versions of your campaigns
Plans & Pricing
Heyo offers a free 7-day trial for their customers to test the platform before they purchase a plan. For your convenience, they do not require a credit card to sign up for the their free trial. They have two different plans available for customers without any contract. So users can freely upgrade/downgrade or cancel their plan at any time. You can select from the following plans:
- Business Plan: $25 per month (billed annually)
- Agency Plan: Requires you to contact their support for pricing that will be best suited for your business
For additional information about the features included in each plan, please visit their pricing page.
What kind of promotions or campaigns does your business use on Facebook? How effective would you say those campaigns are?