August 26, 2014 / Melissa Faudree

Imagga is a cloud platform that helps individuals with image recognition. For those who manually add tags to their photos, know that this can be a very time-consuming task and costly. This is where Imagga comes into play. Imagga focuses on four different technologies for image organization and meta data extraction:

  • Auto-Tagging
  • Auto-Categorization
  • Smart Cropping
  • Color Extraction & Search

Imagga’s auto-tagging API allows users to upload images and will give users suggested tags for the images. If a large business has hundreds of photos, the auto-tagging API can process images in bulk and in return create tags or keywords for all of the images. Imagga has predefined tags but also has the technology to create custom tags and then be able to use them in the future.


Auto-categorization API analyzes images and creates suggested categories they represent. Just like auto-tagging, auto-categorization allows users to create their own categories for whatever fits their needs.

Smart Cropping
Smart cropping API analyzes the pixel content of an image. This tool will analyze and suggest the best region for cropping in order to preserve the important part of the image. Users are able to select from a variety of output sizes or define a custom size. They are able to then download the cropped files.

Color Extraction & Search
The color extraction API analyzes the pixel content of every image in terms of colors. The color extraction separates the background and foreground colors. The analysis exports the specific color name, hex code, RGB and a parent color name. Along with the color extraction is the multi-color search, which allows for colors to be stored on a database. This tool is extremely helpful for those searching on an e-commerce website. It allows customers to search by a specific color.

Imagga has different plans for each API. For additional information on pricing, please visit their pricing page. However, they all offer a pay-as-you-go plan. Users are able to sign up for free. The free sign up allows users to classify up to 250 images per month. Also worth noting is that Imagga’s technology is in public beta. Their website does not specify when the platform will be fully launched.

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