August 6, 2014 / Melissa Faudree

Why should you use hashtags in social media? Hashtags are social media’s way to optimize your presence and encourage engagement. If you are looking for a way to get discovered through social media, RiteTag might be the answer. RiteTag is an online service that gives users suggestions for the perfect hashtags. RiteTag can be used with Twitter and any Twitter associated social media management sites like Buffer, Hootsuite, and Tweetdeck. RiteTag analyzes each hashtag and gives users automatic results based on a grading system. The grading system consists of four colors.

RiteTag

Grey – Unused
Red – Overused
Blue – Good
Green – Great

Obviously, users want to strive for green to get better results. RiteTag can run audits of your timeline that will check the strength of your overall usage of hashtags. The audits also use colors to help determine the chances of being discovered.

Grey – No chance
Yellow – Low chance
Green – High chance

RiteTag also offers a browser extension (Tag Optimizer) instead of going to their website to handle your account. The extensions allows users to compose tweets and add hashtags from either “my tag sets”, “my top-performing tags”, or by typing in a topic into the search. The hashtag search brings up results using the grading system. From here, users can click on any of the results and the hashtag will be added to the tweet. Just like the website, users can also see the grade of their hashtags while they compose a tweet.

tag-optimizer

RiteTag is working on adding more social media accounts to optimize but they currently only offer Twitter. If you don’t send many tweets per day, RiteTag is free to use as long as you compose less than 5 tweets. Members are able to upgrade to Lite, Pro or Unlimited memberships. The Lite membership allows 50 tweets per day and costs $15 a month. The Pro membership is $35 per month and allows 200 tweets. The Unlimited membership is $139 per month with an unlimited amount of tweets. To view the breakdown of the different memberships RiteTag offers, please visit RiteTag’s Pricing page.

So if you want to make sure you are using the best hashtags for your tweets, check out RiteTag. You will be able to see which hashtags are the most effective.