Social media is a place to share pictures and news about your life, connect with friends, discuss trending topics, and even promote your business. But when does sharing become over sharing?
We all know those people that post too often on social media. Our culture has become a place where we share everything that is going on. This could range from our relationships, jobs, current events, viral YouTube videos, photographs and much more. What classifies as posting too often and who is going to stop you?
From a business perspective, social media can be a great tool for promotion. By utilizing networks such as Facebook, Twitter, Instagram, Google+ or Pinterest, can help build connections, relationships, and a reputation. The rules for sharing on social media vary. Some will tell you should keep your posts to a minimal of 3 per day. Others will tell you that each social network varies such as only posting once per day on Facebook but tweet every couple of hours on Twitter. Because there are so many opinions and every business is different, I cannot tell you the frequency of how often you should share on social media. There is no formula. You have to decide what works best for your company. In able to learn what works best for your company you must predict and then measure.
The ultimate goal with sharing on social media is not to drive away your audience. There should be a balance of important and informative content. Here are some guidelines for posting on social media.
- Post when your audience is online
- Create engaging, informative, and relative content
- Stay professional
- Be time conscious of news
- Interact with users—make it a conversation
How often do you post on social media? What frequency gives you the most results?
