March 10, 2015 / Melissa Faudree

A is for Advertising

Advertising is a paid announcement with a persuasive message that is meant to attract your audience. Advertising your message to your audience can be in many different formats and channels.
Other important terms:

  • Audience
  • Analytics
  • A/B testing

B is for Branding
Branding is an idea or image that is recognized by customers and informs them about your reputation (both good and bad) and value. It is your promise to customers about the quality of your products and/or services. Branding also sets you apart from other options and competitors. You can read more about branding in our blog post.
Other important terms:

  • Blogging
  • Buyer persona
  • Bounce rate

C is for Content marketing
Content Marketing Institute defines content marketing as, “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Content marketing is about building a relationship with your audience by delivering valuable content without actually selling a product or service.
Other important terms:

  • Communication
  • Customer service
  • Competition
  • Conversion

D is for Design
Design and marketing share a common objective, which is to find solutions for customers. However, marketers focus on talking to a group of people and designers focus on individuals. They should both be searching for creative and innovative opportunities for their customers.
Other important terms:

  • Demographics
  • Development
  • Digital marketing
  • Data driven

E is for Engagement
Engagement in marketing is a two-way communication of shared interests between customers and a brand. Engagement for businesses may mean something different when they measure metrics. One business may define engagement in terms of shares, comments, and likes. Another business could define it in terms of views. Everyone will vary for how they define engagement.
Other important terms:

  • Experience
  • Email marketing
  • Editorial calendar

F is for Fans
Fans are your brand’s advocates. Every business wants people who are enthusiastic about their brand.
Other important terms:

  • Fun
  • Focus
  • Funding

G is for Goals
Goals are plans that are set within a specific timeframe in order to track progress and achievement of objectives. Every marketer and businessperson should have goals. If you want to use social media to improve brand awareness, how will you track your progress? What do you want to achieve? Define your parameters. You can learn more about setting goals in our blog post.
Other important terms:

  • Graphics
  • Growth
  • Growth hacking
  • Guidebooks

H is for Headline
A good headline should draw attention to your content. However, your headlines should never be misleading. They should intrigue readers to know more and be pleased with the valuable and relevant information you’ve provided. A good headline will be concise and include keywords. You should always take time to craft a good headline to receive better results.
Other important terms:

  • Human interaction
  • HTML

I is for Inbound marketing
Inbound marketing is a data-drive approach that attracts buyers with the hope of creating leads and converting them into customers that will promote their business. Inbound gains the attention of customers organically and doesn’t interrupt anyone’s path.
Other important terms:

  • Influence
  • Incentives
  • Infographics

J is for Journalist
Journalists provide valuable content for their readers. Consider the steps a journalist will go through in order to write an article. They first must find something to write about which is newsworthy. Many times they are researching and visiting places to write about. Once a story has been selected then they must interview sources and fact check. Journalists should report news in a way that is objective and interesting. Journalism is about telling a story. You can use marketing to tell a story to a specific audience. The fundamentals in marketing and publication consist of quality, depth, and originality that should help will increase success. You can ask if everyone on your team knows what is happening in your niche and market. Your content should always be current.
Other important terms:

  • Javascript

K is for Keyword
Keywords are words or phrases that relate to a topic. Keywords are important for searchers to find the content on your page. It is also important for search engines to find the content and purpose of your page. The goal of keywords is to help attract new leads. Therefore, it is important that everyone on the team knows the list of keywords.
Other important terms:

  • Knowledge
  • Key success factors

L is for Logo
Logos can be a word, graphic representation or symbol of your organization that identifies your products and brand. However, a logo does not define your brand alone. Your logo should be memorable and unique to be effective. Logos such as Nike or Starbucks are so well known and easily recognized that they can be used without their name. But not all logos are symbols. Some logos consist of just the name of the company.
Other important terms:

  • Landing pages
  • Leadership
  • Likes

M is for Marketing
Marketing is communicating and promoting products and services to customers. Marketing has always been a way to tell a story that will persuade and influence customers. It consists of four elements: product, price, place, and promotion.
Other important terms:

  • Metrics
  • Mobile

N is for Navigation
Navigation is important for how visitors facilitate through your website. Is it clear what they are supposed to do? Where are they are supposed to go? A well designed website can improve leads and conversion rates. There are many tools available that allow you to see how visitors use your website. A great tool we use at Simplexity Marketing Group is HotJar.
Other important terms:

  • Niche
  • Network
  • No follow link

O is for Optimization
Optimization is a process of making something effective and functional. Marketing optimization is a solution to maximize desired outcomes. The process for marketing optimization should follow these steps: attract, convert, close, refine, and automate.
Other important terms:

  • Outsource
  • Offline

P is for Product
Product is about the goods and services that an organization offers in order to satisfy the needs and wants of consumers.
Other important terms:

  • Promotion
  • Performance
  • Prospects
  • Public relations

Q is for Quality vs. Quantity
Quality should always go ahead of quantity in marketing. How well do you know your audience? Are you producing valuable and fresh information for your customers? How compelling is your content? Quality content should keep your audience engaged.
Other important terms:

  • Questions
  • Qualified lead

R is for Research
Research is vital for marketing to the correct audience. Research will help interpret and predict the actions/behaviors of consumers.
Other important terms:

  • Repurpose content
  • Reach
  • Referral

S is for Social media
Social media or social media marketing has changed how we market. Social media can help generate leads, increase conversion rates, build relationships, promote brand awareness, increase inbound traffic, and improve brand loyalty. Want to know why your social media marketing isn’t work? Our blog post discusses 5 reasons.
Other important terms:

  • SEO
  • Sales

T is for Tactics 
Every marketer needs tactics for a successful campaign. Tactics is an action to execute a strategy.
Other important terms:

  • Targeting
  • Traffic
  • Tools
  • Testimonials

U is for Usability
Is your product usable for customers? Of course everyone hopes that their product, software or website will be usable to customers but that is not always the case. Usability testing is one way to help improve your products.
Other important terms:

  • Unique Selling Proposition (USP)
  • Understand your audience
  • Unique

V is for Visuals
Visuals are extremely important in marketing because they increase engagement. Visuals help communicate your message, grab the attention of your audience, and increase social engagement.
Other important terms:

  • Value
  • Voice
  • Visitors

W is for Word of Mouth
Word of mouth is a one way to spread information about your business from customers. If a customer raves about your product or services to friends, your chances of gaining more customers will increase. An organization should thrive to exceed the expectations of their customers.
Other important terms:

  • Writing
  • Website
  • Webinar
  • Workflow

X is for X-Factor
The x-factor is a desirable quality. It is often unpredictable or has unknown consequences. In marketing, you should always stand out and grab the attention of others. The value of your brand should be seen as a resource that is trustworthy and credible.
Other important terms:

  • XML feed or XML sitemap

Y is for You
Marketing should always be about your audience. You are marketing to gain the attention of others.

Z is for Zealous
You want enthusiasts for your products and services because they act as free advertisement and testimonials for your brand. These people willingly promote your services to others.

What other marketing terms could you add to our list? 

Posted In: Blog, Marketing