November 14, 2014 / Melissa Faudree


wildcard-homeToday browsing the web on your mobile device isn’t always the best experience. This is mostly because web was originally intended for viewing on a desktop. So are you ready for a new way to browse the web on your phone?

A company called Wildcard recently launched the world’s first browser that supports cards. How is Wildcard different from my current mobile browsing experience? Wildcard is an app that uses cards instead of pages to search the web. The goal of cards is to make the mobile and tablet experience not only easier to view but also faster.

The layout of the app is clean. On the main screen of the app users are able to search and discover new content. Users are presented with trending searches and also featured collections. If none of those topics strike your fancy, you can search by category using the Wildcard directory. You can look for topics such as personal care, lifestyle, apparel and shoes or entertainment. Once you’ve selected content that interests you, you can easily swipe and scroll. The app loads content fairly quickly and responds well. It seems to be must faster than using your mobile web browser.


Example of an Article Card

Wildcard displays store items in a unique way and it takes some getting used to. Users must swipe to view each individual item versus having a whole page displaying over 20 plus items. This seems to be a little time consuming. However, users are still able to easily add items into their cart and purchase. Wildcard does give the option for users to visit the website store. They warn users that they are leaving the app and will be browsing the web.

The company has just begun and therefore they are limited with data and brands on the app. However, they have some fairly popular brands such as Armani, Chicos, DSW, Macys, Nordstrom, UGG, and many others. As more brands join, hopefully more people will utilize the app.

Right now Wildcard is only available for iOS users in the United States. They can download the app for free on the App Store.

Let us know what you think about Wildcard. We would love to hear your comments.

Posted In: Blog, Phone Apps, Web Browser