Blog Archive

Taking the Leap: 45 Questions to ask yourself before starting a small business
Do you think you have what it takes to be a small business owner? Perhaps you are someone that has always imagined of owning your own business. Like they say, there is no better time [...]

5 Myths about Salespeople Debunked
When you think about the traits of salespeople, what do you think of? Do you think they are rude, pushy and greedy? Truthfully, there are a lot of creative, intelligent, honest, and hardworking salespeople. However, [...]

How Much Are You Willing to Pay?
Have you ever purchased something that you felt wasn't worth what you paid? Don't you wish you could have been apart of the decision for how much the product or service cost? The pay-what-you-want model (P.W.Y.W.) [...]

Is My Desk Job Killing Me?
About how many hours a day do you spend standing? Would you say that the hours of sitting outweigh your standing? Are you sitting right now as you read this post? I’m guessing your answer [...]

Prevent Your New Year’s Resolutions from Failing
I have never been one that creates a new year’s resolution each year. I don’t know if it was because I didn’t want to disappoint myself when I didn’t follow through or if it was [...]

Common Pitfalls of Small Business Marketing
Not tracking the number of leads generated by each marketing campaign. Tracking the number of leads generated by your different marketing campaigns allows you to place your money where it is most valuable - the [...]

What is Coworking?
The definition of office space has shifted in the last decade. Like many entrepreneurs or startups, working from home is considered the most economical option. However, working from home has since expanded to working in [...]

What is Social Selling?
You probably hear a lot of discussion about content marketing for marketers and ways it can help your brand. But what approach can sales professionals utilize? Something known to many sales professionals today is how [...]

10 Ways to Ruin a Sales Opportunity
What if you have been making mistakes repeatedly when selling to prospective customers, which has resulted in lower conversion rate for your business? We all make mistakes but avoiding those mistakes can really affect the [...]

Which social media platform is right for you?
With so many social media platforms today, it can be difficult to decide where your company should invest majority of their time. Your business cannot ignore social media any longer. So which one do you [...]

5 Lessons Your Brand Can Learn from Jimmy Fallon
After watching Saturday Night Live's 40th anniversary special this past Sunday, it got me thinking about the legends we have in Hollywood. If you caught the opening of the show, you know that Jimmy Fallon [...]

Benefits of using Google+ for your business
How often do you hear, “I saw that viral video on your Google+ profile?” My guess is not very often. Google+ is frequently the neglected social network but it wasn’t always like that. After Google launched [...]

What Is A Growth Hacker?
Many startup businesses are concerned with their budget in order to grow and acquire customers. Because of the limited resources they can’t afford to use expensive marketing strategies that bigger corporations can. There are many [...]

The Pros & Cons of Outsourcing for Social Media Management
Social media plays an important role as a marketing strategy for many businesses. It allows you to interact with customers, promote your brand, produce traffic to your website, and generate leads. Think about how many [...]

The Basics of Branding
What is branding? How would you define branding? Business Dictionary defines branding as, “The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with [...]

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