Blog Archive

Captivating Your Audience with Storytelling

Remember when you were little and people read storybooks to you? When I grew up my father used to tell my siblings and I stories before we went to bed. To us, this was better [...]

Uber did what to their logo?

Uber unveiled the design of their logo on February 2nd. Not only did Uber redesign their logo, they also rebranded their company. Since the unveiling, they have caused quite the stir. Something once familiar has [...]

The Power of Emotion

Think about a time when you made an important purchase. Perhaps it was something you couldn't afford at the time but you justified it anyways. How or why were you persuaded? This was the same question [...]

The Girl in the Green Scarf

The other day I decided to fall asleep to a movie entitled, Confessions of a Shopaholic. Perhaps you have heard of it or maybe even seen it. The film is based off the novel from Sophie [...]

Why Google’s New Identity Doesn’t Feel Quite Right

If you look for news about Google’s new logo, you’re bound to find either love it or hate it reviews all over. The idea behind the redesign was to make Google more accessible as technology [...]

Should Brands Use Emojis?

Brands are using social media to not only engage with their customers and also market their business. Social media allows us to share photos, videos, links, promote products, express our opinions, and much more. Along [...]

What Makes An App Successful?

How many apps do you have on your phone? Undoubtedly you have more than one or two. Today there are countless mobile apps available for both Android and iPhone users. It seems you can find [...]

The Basics of Branding

What is branding? How would you define branding? Business Dictionary defines branding as, “The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with [...]

Tips for Selecting a Domain Name

What is a domain name? Domain name is the name and extension of a website. How is that different from the URL? The URL is the specific address for a website or page. The domain [...]

What Businesses Can Learn from Starbucks

Do you find yourself visiting Starbucks on a daily basis? Perhaps you indulge more than just your morning coffee. Don’t worry you are not alone. For many, Starbucks isn’t just about the coffee; it’s about [...]