Marketing has been around for quite some time. In fact, our history shows that it existed shortly after the beginning of civilization. Now that’s a long time! There is no doubt that throughout the centuries, [...]
Have you ever purchased something that you felt wasn't worth what you paid? Don't you wish you could have been apart of the decision for how much the product or service cost? The pay-what-you-want model (P.W.Y.W.) [...]
As Thanksgiving is quickly approaching, you’ve undoubtedly heard numerous Black Friday deals and specials. You can’t seem to escape the commercials and advertisements, can you? You hear them on the radio, receive daily emails, see commercials [...]
What motivates you every day? When you hear the alarm clock ringing, what gets you out of bed each morning? Is it your crying child down the hallway? Is it your dog licking your face wanting to go [...]
The definition of office space has shifted in the last decade. Like many entrepreneurs or startups, working from home is considered the most economical option. However, working from home has since expanded to working in [...]
You probably hear a lot of discussion about content marketing for marketers and ways it can help your brand. But what approach can sales professionals utilize? Something known to many sales professionals today is how [...]
What if you have been making mistakes repeatedly when selling to prospective customers, which has resulted in lower conversion rate for your business? We all make mistakes but avoiding those mistakes can really affect the [...]
With so many social media platforms today, it can be difficult to decide where your company should invest majority of their time. Your business cannot ignore social media any longer. So which one do you [...]
Every year on February 14th people celebrate Valentine’s Day by exchanging roses, chocolates, cards or other gifts to someone they love and care for. But do you know why we celebrate Valentine’s Day? Are you [...]
What is branding? How would you define branding? Business Dictionary defines branding as, “The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with [...]
Have you visited a website and then seen their ads everywhere you go afterwards? It might seem a little like stalking but it is actually called retargeting. Retargeting is important and has become a common [...]
Do you know everything people are saying about your brand? While you should know everything people are saying on the Internet and social media about your company, it can be nearly impossible without the help [...]
Marketing without data is like driving with your eyes closed.
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