Blog Archive

How to write the best blog using our blogging checklist

Are you new to blogging? Blogging can be a bit overwhelming to someone just beginning. How do you know what to include in every post for the best results? Or maybe you aren't new, but [...]

The Girl in the Green Scarf

The other day I decided to fall asleep to a movie entitled, Confessions of a Shopaholic. Perhaps you have heard of it or maybe even seen it. The film is based off the novel from Sophie [...]

Content Creation Vs. Content Curation: What is the difference?

I presume most of you have heard the phrase content is king. In fact, you’ve probably heard it repeatedly on the Internet. It may be so embedded in your head that the phrase even irritates [...]

Are you tracking these 7 Metrics for Content Marketing Success?

Content marketing seems to be the strategy we hear about frequently these days. You cannot seem to escape it. It is everywhere. Why is that? One reason is because consumers don’t want to be sold [...]

5 Reasons Why You Need Content Marketing

Does your business use content? Of course it does! In fact, content is one of the most important aspects of your business. Therefore, content should not be an afterthought. If you don’t have content on your [...]

7 Content Marketing Misconceptions Exposed

Content marketing is a popular term today. One of the reasons we have seen such growth with this strategy is because it provides valuable information to customers and prospective customers. To our knowledge, content marketing is [...]

Reasons Why Your Social Media Marketing Isn’t Working

I’m sure you are familiar with the saying, “If you build it, they will come.” Could this applied to social media as a marketing strategy? While it may have worked for Kevin Costner’s character in [...]

Memes for Marketing

Meme is not a new term or concept. In fact, the term has been around since the 1970s. Evolution biologist, Richard Dawkins coined the term in 1976 in his book The Selfish Gene. Dawkins said [...]

Content Repurposing: Get More Milage Out of Your Old Content

Do you remember how much your audience was talking about your blog post from two months ago? Is there something more you can do with your marketing strategy? The answer is yes. It can be [...]

16 Do’s and Don’ts of Blogging

Are you new to blogging? Perhaps you need some help getting started or a few helpful reminders for those long time bloggers. First off, there are no set rules for blogging. Blogging is all about [...]

What is Content Mapping?

Who are you writing content for? Do you really know your audience? Content mapping is one way to help with your marketing strategy. It’s the foundation that ensures you are creating the right content at [...]

Marketing Tricks and Treats

Halloween is quickly approaching, with only four more days to go. It is favorite holiday for many children and adults. People dress up and pretend to be someone they are not for a night. It [...]

10 Free Tools for Content Marketing

I have come up with a list of some helpful tools for your content marketing strategy. While there are hundreds of different tools available today, sometimes it doesn’t hurt to be reminded about a few helpful [...]

10 Commandments of Content

1. Thou Shall Not Steal Content This has and always will be an important rule to follow. Stealing content from others not only reflects badly on you but also could hurt your reputation and sales. [...]