Blog Archive

Fall back in love with marketing

When you think about your marketing, has it gotten stale or overused? Don’t let it happened to you this year!

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Online Dating vs. Advertising:
Is it a match?

What if businesses were on the dating app, Tinder? Do you think potential customers would swipe left or right on what you had to offer? If you are unfamiliar with the app, Tinder is a [...]

The Seven Eras of Marketing

Marketing has been around for quite some time. In fact, our history shows that it existed shortly after the beginning of civilization. Now that’s a long time! There is no doubt that throughout the centuries, [...]

Sweep up your leads with ViralSweep

Are you looking to grow your email list for your business? What about increasing your social following and engagement? Do you want to grow in sales too? If you answered yes to any of these questions then you may want to contemplate another marketing strategy.

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Thanksgiving: The Forgotten Holiday

As Thanksgiving is quickly approaching, you’ve undoubtedly heard numerous Black Friday deals and specials. You can’t seem to escape the commercials and advertisements, can you? You hear them on the radio, receive daily emails, see commercials [...]

Common Pitfalls of Small Business Marketing

Not tracking the number of leads generated by each marketing campaign. Tracking the number of leads generated by your different marketing campaigns allows you to place your money where it is most valuable - the [...]

The Power of Emotion

Think about a time when you made an important purchase. Perhaps it was something you couldn't afford at the time but you justified it anyways. How or why were you persuaded? This was the same question [...]

The Girl in the Green Scarf

The other day I decided to fall asleep to a movie entitled, Confessions of a Shopaholic. Perhaps you have heard of it or maybe even seen it. The film is based off the novel from Sophie [...]

Content Creation Vs. Content Curation: What is the difference?

I presume most of you have heard the phrase content is king. In fact, you’ve probably heard it repeatedly on the Internet. It may be so embedded in your head that the phrase even irritates [...]

What are Vanity URLs and Why You Should Use Them

Imagine you are driving down the road and you see a billboard that grabs your attention. The billboard contains a website where you can visit to learn more information about a product or service. Good [...]

Crayon, An Inspiration Search Engine for Marketers and Designers

You've heard of writer's block and you have probably experienced some type of creativity blockage in your lifetime. It happens to us all at some point, regardless of what field you are in. I often [...]

Should Brands Use Emojis?

Brands are using social media to not only engage with their customers and also market their business. Social media allows us to share photos, videos, links, promote products, express our opinions, and much more. Along [...]

How Should Your Brand Connect with Millennials?

How would you describe Millennials? Would you say they are rebels, job hoppers, entitled, lazy, or selfish? Millennials, also referred to as Generation Y, tend to have a bad reputation with some of these commonly [...]

Are You Faced with Too Many Choices?

Do you like having more choices or do you find it difficult to make decisions when you have an overwhelming amount? We make an average of 35,000 decisions each day. Many of these you do without thinking [...]

Is Social Media the New Word of Mouth?

Social media is the digital version of word of mouth. Do you agree? Word of mouth is one of the oldest ways to pass along information to one another and is still effectively used today. [...]